PUMA – Scratch: Frame Grabs

Wednesday, October 19th, 2016 Puma Scratch

Frame Grabs from Reynier Molenaar’s music-driven spot, PUMA SCRATCH. Shot with the Red One on location in Venice Beach, California. Puma Scratch follows a Dogtown DJ who discovers his music can control time.

Watch the full spot here.

Brand: Puma
Title: “Scratch”
Directed by: Reynier Molenaar

Production Company: Nascent Pictures
Producer: Reynier Molenaar

VFX by: Reynier Molenaar aka Pixelmutt

Director of Photography: Eli Jarra
1st Assistant Camera: John Charter
2nd Assistant Camera/Swing: Malili Dib

1st Assistant Director: Kelly Mahoney
2nd Assistant Director: Kris Andonov

Key Grip: Edwin Dennis
Grip: Mike Weinstein
Hair + Make-up: Jennifer Mederos
Assistant to Producer: Sarah Furnish

Music by: DJ Hymn

Starring: DJ Hymn

Featuring:

Rachel Rud
Marlyse Londe
John Aldinger
Kira Dimitroff
Jessica Toth
Anna Moon

Extras

PUMA – Scratch: Behind The Scenes Photos

Wednesday, October 19th, 2016 Puma Scratch

Behind the scenes for Reynier Molenaar’s music-driven spot, PUMA SCRATCH. Shot with the Red One on location in Venice Beach, California. We wrangled 100 extras around an insane shooting schedule (57 VFX shots in 10 hours). Couldn’t have done it without lots of prep and the support an AMAZING crew! Puma Scratch follows a Venice Beach DJ who discovers his music can control time. Watch the full spot here. Brand: Puma Title: Scratch Directed by: Reynier Molenaar Production Company: Nascent …

PUMA – Scratch: Production Design

Wednesday, October 19th, 2016 Puma Scratch

PUMA SCRATCH follows a Dogtown DJ who discovers his music can control time. Production Design and Key Art from Reynier Molenaar’s music-driven spot, set in Venice Beach, California. Reynier’s visual stylesheets were used to unify the wardrobe and props used by a hundred extras in the spot. Other designs were used to bling out DJ Hymn’s turn-tables, which are usually plastered with all kinds of badass stickers in real life. To avoid copyright conflict, we took all the stickers …

PUMA – Scratch: Storyboards

Wednesday, October 19th, 2016 Puma Scratch

Reynier Molenaar’s production storyboards for his music-driven spot, PUMA SCRATCH. Filmed in Venice Beach, California with 100 extras on an insane shooting schedule (57 VFX shots in 10 hours). It was necessary to have a meticulous plan in order to meet the technical needs of the script and also make the tight schedule. Reynier met with DJ Hymn during preproduction and shot hundreds of photos to get ideas for angles, which he then turned into storyboards. The storyboards …

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